AI shelf analysis for field sales

The shelf check is a photo.

Photograph the shelf section — Fejsa identifies the products and delivers distribution, facings, share of shelf, price label checks and a prioritized action list before you've left the shelf. Every store visit becomes measurable.

Built for grocery retail AR measurement with LiDAR Works offline

The full analysis is done before you leave the shelf — saved, comparable and shareable.

< 1 min
From photo to complete analysis
% and cm
Share of shelf measured — not estimated
0
Manual counts and spreadsheets
100 %
Of visits documented & comparable
The problem

Store visits should be about selling

Today facings are counted by hand, shelf shares are guesswork and the report gets written in the car afterwards. The data differs from rep to rep, is impossible to compare — and the next visit starts from zero.

The Fejsa idea
Turn the shelf check into one photo — and make every store visit measurable.
How it works

Three steps at the shelf

STEP 1

Photograph the section

Pick the store (Fejsa suggests the nearest one) and category, take an overview photo. Add close-ups or scan a barcode when something is hard to see. On Pro models the section width is measured automatically with LiDAR.

STEP 2

The AI analyzes instantly

Fejsa identifies the products and counts facings, distribution against the store's assortment, share of shelf in percent and centimeters, zone placement and price labels. Done in under a minute — even without coverage (the analysis runs once you're back online).

STEP 3

Fix it before you leave

You get a Perfect Store score and a prioritized action list: fill the gap, request a price label, move facings. Everything is saved to history and compared automatically on your next visit.

Features

A shelf analyst in your pocket, not a photo album

🛒

Distribution & facings

Which of your listed items are on the shelf and how many facings each one has — counted automatically against the store's assortment.

📐

Share of shelf in % and cm

Your share of the shelf in percent and centimeters, per brand and versus your largest competitor. Measured, not estimated.

📏

AR measurement with LiDAR

The section width is measured with the camera on iPhone Pro — so share of shelf can be expressed in real centimeters.

🔍

Close-ups & barcodes

Up to six close-ups per scan and EAN scanning against your article register when a product is hard to identify.

🏆

Perfect Store score

One composite score per shelf and visit — the same yardstick for every rep, every store, every time.

Prioritized action list

Concrete actions sorted by impact: gaps to fill, labels to request, facings to move into the A zone.

🏷️

Price label checks

Fejsa flags items missing a price label — one of the most common and most invisible sales leaks.

🔁

Change tracking

The same shelf on your next visit is compared automatically: share of shelf, facings and score — what happened, in black and white.

📊

Brand insights

Aggregated across all stores: average share of shelf, zone placement and price range per brand — for sales meetings and customer meetings.

🗂️

History per store & shelf

Every scan is saved per store and category. Open the history in the store and see exactly how the shelf looked last time.

📶

Works offline

Poor coverage inside the store? Scan anyway — the analysis queues up and runs automatically once you're back online.

🌍

Swedish & English

The whole app in Swedish and English — switch with one tap, ready for international teams.

Tracking

Same shelf. Next visit. Proof.

When you scan a shelf you've visited before, Fejsa automatically compares it to the previous scan. You see instantly whether your actions paid off — and your management sees the trend per store, category and brand without anyone writing a single report.

History is grouped per store and shelf section, so the rep and management are looking at the same reality.

Share of shelf · Oral care28 % → 34 %
Facings in A zone+4
Gaps3 → 0
Price missing2 → 0
Perfect Store score71 → 84
Competitor facings+3
Getting started

Up and running in a couple of days

1We set up your organization — store list, article register and your brands. No IT project.
2Your reps get logins and download Fejsa from the App Store or Google Play. A five-minute introduction is enough.
3The first visit produces data — and the second visit already produces comparisons. Management follows everything in the insights view.

Built for grocery retail field work

Fejsa is made for field sales organizations and sales agencies in grocery retail — the people who stand at the shelf every week defending their facings.

Accounts are created by your organization. No self-registration, no private users — your data is yours.

Book a demo
Privacy & data security

Your shelf data is yours — period

Fejsa is a B2B tool built with GDPR as its foundation, not as an afterthought.

Data stored in the EU

All storage is in the EU (Stockholm region). No third-country transfers of your shelf data.

Photos never train AI

Your shelf photos are used solely to generate your analysis — never to train AI models.

Location never leaves the phone

GPS is used on-device only to suggest the nearest store. Coordinates are never sent to our servers.

Deletion right in the app

Individual scans are deleted with one tap, and the entire account can be deleted right in the app.

No ads, no tracking

No third-party ad or analytics SDKs. The app does one thing: shelf analysis.

Your organization's data is yours

Accounts are created by you, the data is owned by you and never leaves your organization.

The details are in our privacy policy.

FAQ

Frequently asked questions

How do we get started?

Email us at richard@addamig.se or book a demo. We set up your organization with stores and article register, and your reps get logins — you're normally up and running within a couple of days.

Which phones are supported?

Fejsa is available for iPhone (App Store) and Android (Google Play). The AR measurement of section width uses LiDAR and requires iPhone Pro — everything else works on any modern phone.

Does it work without coverage inside the store?

Yes. Photos and scans are stored locally and the analysis runs automatically as soon as the phone is back online. You can scan an entire basement-level store without losing anything.

How accurate is the analysis?

Fejsa identifies products from the overview photo and becomes even more confident with close-ups and EAN scanning. When the AI is uncertain it says so honestly instead of guessing — and you can always add a close-up on the spot.

What does Fejsa cost?

Fejsa is sold per organization with pricing based on team size. Get in touch and we'll put together a quote — the demo is always free.

How do you handle GDPR?

All data is stored in the EU (Stockholm), photos are never used for AI training, location never leaves the device, and both scans and accounts can be deleted right in the app. Read more in our privacy policy.

Book a demo

See Fejsa on your own shelf

Take us to a store — or send a photo of a shelf section — and we'll show you what Fejsa sees. A demo takes 20 minutes.

📱
Download for iPhoneApp Store
🤖
Android — coming soonGoogle Play
🏢
Company
Adda Mig AB, Sweden
Response time
Within one business day